DICK’S Sporting Goods Partners with Nike, Jordan Brand and Athletes For Next Phase of “Sports Change Lives” Campaign

Carmelo Anthony, Sabrina Ionescu & Mike Trout among Nike and Jordan Brand stars featured; Each athlete will nominate a youth sports organization for a $75,000 “75for75” Sports Matter Grant; Exclusive, behind-the-scenes content available to connected DICK’S Scorecard and Nike Membership accounts

PITTSBURGH, June 6, 2023 /PRNewswire/ — Today, DICK’S Sporting Goods (NYSE: DKS) revealed the second creative expression of their “Sports Change Lives” campaign – this time in partnership with Nike, (NYSE: NKE) – marking the first time the two have joined forces on an ad campaign of this caliber.  Following the March unveiling of DICK’S new brand platform, this second phase consists of personal stories from 10 Nike and Jordan Brand athletes that spotlight the ways sports have changed their lives.

Experience the full interactive Multichannel News Release here: https://www.multivu.com/players/English/9140958-dicks-sporting-goods-nike-athletes/

Featured in the campaign are:

  • A’Ja Wilson – WNBA Forward, 2022 WNBA Champion, two-time WNBA MVP, four-time WNBA All-Star, and 2018 NCAA National Champion.
  • Alex Morgan – USWNT Soccer player, two-time FIFA Women’s World Cup champion and Olympic gold medalist.
  • Athing Mu – Track and field athlete, Olympic gold medalist and world U20 record holder.
  • Carmelo Anthony – Former NBA player, 10-time All-Star, ninth on the NBA’s all-time scoring list, three-time Olympic gold medalist and NCAA champion.
  • Davante Adams – NFL Wide Receiver, three-time First Team All-Pro, six-time Pro Bowl selection and two-time NFL receiving touchdown leader.
  • DJ Wagner – Collegiate Basketball player and #1 ranked high school basketball player in the class of 2023.
  • Mike Trout – MLB Center Fielder, three-time American League MVP, ten-time MLB All-Star and seven-time Silver Slugger award winner.
  • Najee Harris – NFL Running Back, 2021 Pro Bowl selectee, 2020 First Team All-American and Doak Walker Award winner.
  • Sabrina Ionescu –
Read More

Official partners for the 2022 Cycling Esports World Championships announced

At a person time it would have been science fiction to explain to the tale of cyclists all over the entire world connecting by means of the world-wide-web to race against each other on a pc recreation in authentic-time, but as biking moves ever farther into the digital long term that defines our world, that is accurately what’s happening. There is an at any time-raising focus on Esports, accelerated by the COVID-19 pandemic, and with the UCI Esports Entire world Championships just a few weeks absent, the sport’s governing human body has now confirmed that Wahoo, Shimano and NTT will be part of Zwift on the listing of official companions. 

The skill to compete at house with the overall flexibility of time has introduced far more and extra people today to the sport of biking, both of those online and offline. With that improved participation will come at any time higher competitiveness and desire, and in late 2020 that fascination incorporated recognition from the UCI. 

The UCI is the around the globe governing system for cycling. It develops and oversees biking in all its sorts, for all folks, and two years in the past it introduced us the inaugural Esports Globe Championships. By sanctioning a environment championship function, the UCI delivers well-deserved recognition for those who contend at the best levels.

Although 2021 observed a pause for the function as it shifted to a new place in the calendar, February 26th 2022 will see the return of the pixelated rainbow jersey as Jason Osborne and Ashleigh Moolman Pasio both seem to protect their crowns. This year’s celebration will acquire location in the virtual landscape of Zwift’s New York map with racers masking the Knickerbocker route. As soon as once again, industry size, broadcast publicity, race length and prize dollars will

Read More

Metaverse platform Original Gamer Life partners with Esports giant XIS

Currently, Initial Gamer Daily life, a blockchain gaming and nonfungible token (NFT) metaverse system, is announcing its partnership with XIS, a Brazilian esports corporation. The partnership places OGL in elite corporation as it gets to be the 3rd crypto organization to lover with an esports corporation after FTX and Crypto.com.

“The partnership in between OGL and XIS aligns with our eyesight of connecting blockchain gaming to a community of 3 billion players,” reported OGL CEO Brandon Sivret. “With XIS transforming its title to XIS OG Everyday living, this partnership marks an essential milestone for us as we can now just take methods to make improvements to the bodily, mental and monetary properly-getting of our local community — each in the actual physical and digital domains as OGL evolves into the multiverse.”

As element of the settlement, the XIS admirer token will also be incorporated into the OGL token, allowing for gamers to get paid OGL every time they enjoy livestreams, play video games or promote gaming NFTs on the OGL multiverse platform. The consolidation of tokens allows XIS OG Existence to come to be the pioneer of all matters blockchain and gaming.

For Luiz Fontes and Tom Toledo, founders of XIS, this is an critical action for the corporation. “We are very content to announce this partnership. We are a single of the initially esports corporations in the globe to have a partnership of this magnitude with a crypto organization (along with TSM and Fnatic). We will normally request to innovate and give the most effective to our audience as we pave our way into the metaverse. And OG Life shares our eyesight of staying one phase forward and caring about the bodily, mental, money and over-all properly-currently being of our community.”

The new XIS OG Lifetime team will proceed

Read More

FaZe Clan partners with MoonPay on crypto and NFTs for esports

Join gaming leaders, along with GamesBeat and Facebook Gaming, for their 2nd Once-a-year GamesBeat & Fb Gaming Summit | GamesBeat: Into the Metaverse 2 this future January 25-27, 2022. Find out more about the event. 


FaZe Clan has partnered with crypto payments firm MoonPay in a multi-year partnership to rejoice gaming way of life, esports, and youth tradition.

The offer will give thousands and thousands of end users fast access to the crypto economic climate by giving an effortless and secure way to obtain and market cryptocurrencies and NFTs, the corporations said. The agreement represents MoonPay’s greatest partnership to date and establishes MoonPay as the official crypto and NFT companion of FaZe Clan. Conditions of the deal were being not disclosed.

The FaZe Clan and MoonPay partnership includes a series of content material and media that will launch in early 2022. MoonPay will integrate into existing material throughout the FaZe Clan platform and the two models will build new first content personalized for the FaZe Clan group. Programs consist of new first content material franchises, creator and expertise pushed activities, and campaigns that tap into fandom across FaZe Clan’s esports teams.

“We’re targeted on making a lifestyle and local community-led digital merchandise and NFT business enterprise that excites our followers and expresses the FaZe brand in new and revolutionary methods. As a foremost voice in youth tradition, it’s critical that we also deliver on our accountability to safeguard our local community as the planet commences to embrace World wide web 3,” said Lee Trink, CEO of FaZe Clan, in a assertion. “Our partnership with MoonPay addresses both of those of these goals by developing a robust foundation and safe pathway for our journey into the metaverse.”

Celebration

The 2nd Annual GamesBeat and Facebook Gaming Summit and GamesBeat: Into the Metaverse

Read More