Lives Archives - FSA-SKY

Carmelo Anthony, Sabrina Ionescu & Mike Trout among Nike and Jordan Brand stars featured; Each athlete will nominate a youth sports organization for a $75,000 “75for75” Sports Matter Grant; Exclusive, behind-the-scenes content available to connected DICK’S Scorecard and Nike Membership accounts

PITTSBURGH, June 6, 2023 /PRNewswire/ — Today, DICK’S Sporting Goods (NYSE: DKS) revealed the second creative expression of their “Sports Change Lives” campaign – this time in partnership with Nike, (NYSE: NKE) – marking the first time the two have joined forces on an ad campaign of this caliber. Following the March unveiling of DICK’S new brand platform, this second phase consists of personal stories from 10 Nike and Jordan Brand athletes that spotlight the ways sports have changed their lives.

Courts Change Character: How Sports Changed Carmelo Anthony’s Life

Experience the full interactive Multichannel News Release here: https://www.multivu.com/players/English/9140958-dicks-sporting-goods-nike-athletes/

Featured in the campaign are:

A’Ja Wilson – WNBA Forward, 2022 WNBA Champion, two-time WNBA MVP, four-time WNBA All-Star, and 2018 NCAA National Champion.
Alex Morgan – USWNT Soccer player, two-time FIFA Women’s World Cup champion and Olympic gold medalist.
Athing Mu – Track and field athlete, Olympic gold medalist and world U20 record holder.
Carmelo Anthony – Former NBA player, 10-time All-Star, ninth on the NBA’s all-time scoring list, three-time Olympic gold medalist and NCAA champion.
Davante Adams – NFL Wide Receiver, three-time First Team All-Pro, six-time Pro Bowl selection and two-time NFL receiving touchdown leader.
DJ Wagner – Collegiate Basketball player and #1 ranked high school basketball player in the class of 2023.
Mike Trout – MLB Center Fielder, three-time American League MVP, ten-time MLB All-Star and seven-time Silver Slugger award winner.
Najee Harris – NFL Running Back, 2021 Pro Bowl selectee, 2020 First Team All-American and Doak Walker Award winner.
Sabrina Ionescu –

Published 03-13-23

Submitted by DICK’S Sporting Goods

The campaign, based on the principles on which the company was founded, includes a 90-second brand anthem, a new partnership with the NCAA and a multimillion-dollar grant program from The DICK’S Sporting Goods Foundation in honor of the company’s 75th Anniversary

PITTSBURGH, March 13, 2023 /CSRwire/ – DICK’S Sporting Goods (NYSE: DKS) launched its largest brand campaign to-date – “Sports Change Lives” – to celebrate the principles on which the company was founded.

“Since DICK’S was founded 75 years ago, we have believed sports have the power to change lives. Whether it’s the friendships made in youth soccer, a coach who became a mentor, or a morning run that puts everything into perspective, the impacts of these experiences are what this campaign is all about,” said Ed Plummer, Senior Vice President and Chief Marketing Officer at DICK’S Sporting Goods. “Our 75^th anniversary is a great opportunity to focus even more of our efforts on the communities and youth sports programs where we can make a lasting impact.”

The major components of “Sports Change Lives” are:

A new marketing campaign that highlights – through a new 90-second brand anthem – the positive impact sports participation has on individuals’ character, friendships, physical and mental health, academic achievement, and more broadly the ability of sport to bring together and inspire communities and the next generation of athletes. There will also be a second expression of the campaign featuring nine sport-specific 15-second spots. The marketing and media elements of the “Sports Change Lives” campaign were developed by Arts & Letters Creative Co in their first work for DICK’S.
Becoming the official sporting goods retail partner of the NCAA^® and all 90 of its Men’s and Women’s Championships. The partnership will include exclusive category sponsorship rights

Tag: Lives

DICK’S Sporting Goods Partners with Nike, Jordan Brand and Athletes For Next Phase of “Sports Change Lives” Campaign

DICK’S Sporting Goods Showcases the Power of Sport in New “Sports Change Lives” Campaign