campaign Archives

DICK’S Sporting Goods Partners with Nike, Jordan Brand and Athletes For Next Phase of “Sports Change Lives” Campaign

June 6, 2023 Bella

Carmelo Anthony, Sabrina Ionescu & Mike Trout among Nike and Jordan Brand stars featured; Each athlete will nominate a youth sports organization for a $75,000 “75for75” Sports Matter Grant; Exclusive, behind-the-scenes content available to connected DICK’S Scorecard and Nike Membership accounts

PITTSBURGH, June 6, 2023 /PRNewswire/ — Today, DICK’S Sporting Goods (NYSE: DKS) revealed the second creative expression of their “Sports Change Lives” campaign – this time in partnership with Nike, (NYSE: NKE) – marking the first time the two have joined forces on an ad campaign of this caliber. Following the March unveiling of DICK’S new brand platform, this second phase consists of personal stories from 10 Nike and Jordan Brand athletes that spotlight the ways sports have changed their lives.

Courts Change Character: How Sports Changed Carmelo Anthony’s Life

Experience the full interactive Multichannel News Release here: https://www.multivu.com/players/English/9140958-dicks-sporting-goods-nike-athletes/

Featured in the campaign are:

A’Ja Wilson – WNBA Forward, 2022 WNBA Champion, two-time WNBA MVP, four-time WNBA All-Star, and 2018 NCAA National Champion.
Alex Morgan – USWNT Soccer player, two-time FIFA Women’s World Cup champion and Olympic gold medalist.
Athing Mu – Track and field athlete, Olympic gold medalist and world U20 record holder.
Carmelo Anthony – Former NBA player, 10-time All-Star, ninth on the NBA’s all-time scoring list, three-time Olympic gold medalist and NCAA champion.
Davante Adams – NFL Wide Receiver, three-time First Team All-Pro, six-time Pro Bowl selection and two-time NFL receiving touchdown leader.
DJ Wagner – Collegiate Basketball player and #1 ranked high school basketball player in the class of 2023.
Mike Trout – MLB Center Fielder, three-time American League MVP, ten-time MLB All-Star and seven-time Silver Slugger award winner.
Najee Harris – NFL Running Back, 2021 Pro Bowl selectee, 2020 First Team All-American and Doak Walker Award winner.
Sabrina Ionescu –

DICK’S Sporting Goods Showcases the Power of Sport in New “Sports Change Lives” Campaign

March 19, 2023 Bella

Published 03-13-23

Submitted by DICK’S Sporting Goods

The campaign, based on the principles on which the company was founded, includes a 90-second brand anthem, a new partnership with the NCAA and a multimillion-dollar grant program from The DICK’S Sporting Goods Foundation in honor of the company’s 75th Anniversary

PITTSBURGH, March 13, 2023 /CSRwire/ – DICK’S Sporting Goods (NYSE: DKS) launched its largest brand campaign to-date – “Sports Change Lives” – to celebrate the principles on which the company was founded.

“Since DICK’S was founded 75 years ago, we have believed sports have the power to change lives. Whether it’s the friendships made in youth soccer, a coach who became a mentor, or a morning run that puts everything into perspective, the impacts of these experiences are what this campaign is all about,” said Ed Plummer, Senior Vice President and Chief Marketing Officer at DICK’S Sporting Goods. “Our 75^th anniversary is a great opportunity to focus even more of our efforts on the communities and youth sports programs where we can make a lasting impact.”

The major components of “Sports Change Lives” are:

A new marketing campaign that highlights – through a new 90-second brand anthem – the positive impact sports participation has on individuals’ character, friendships, physical and mental health, academic achievement, and more broadly the ability of sport to bring together and inspire communities and the next generation of athletes. There will also be a second expression of the campaign featuring nine sport-specific 15-second spots. The marketing and media elements of the “Sports Change Lives” campaign were developed by Arts & Letters Creative Co in their first work for DICK’S.
Becoming the official sporting goods retail partner of the NCAA^® and all 90 of its Men’s and Women’s Championships. The partnership will include exclusive category sponsorship rights

Lululemon launches Studio, its new training system, with a Hollywood-influenced campaign

October 12, 2022 Bella

From a distance, the poster could be mistaken for the next Marvel movie. But as a substitute of A-listing actors, it showcased svelte and sinewy fitness instructors, and the marketing campaign was not for a superhero blockbuster, but to tease Lululemon’s new conditioning membership.

The athleisure huge purchased the at-residence sensible Mirror system, a mix comprehensive-length mirror and display which streams work out articles, for $453 million two decades in the past, but the firm is now rolling out a rebranded and expanded platform for its use referred to as Studio. The identify tends to make no top secret of its ambitions to develop into an intense participant in articles.

Studio formally debuts on Oct. 5, and current Mirror members will be transitioned above. A membership, which fees $39 a month, receives users access to 10,000 on-demand and livestreamed lessons from Lululemon’s own Studio instructors as very well as 8 distinct boutique companions together with Forward Place, Dogpound, Aarmy, and more. Customers will also get 20% off when they go to offline classes at husband or wife studios.

It is that final bit that most differentiates Studio from other individuals in the sector, which have also invested in on-need streamable workouts. Providers have therefore considerably focused on building at-residence options, but are now attempting to capture up to buyers who are asking for hybrid workouts. Not confined to their properties, individuals have welcomed back in-particular person exercise routines, but they are not thoroughly providing up on the usefulness of sweating from their dwelling home possibly.

The proportion of exercise consumers with hybrid routines has grown from 46% in 2020 to 65% in 2022, in accordance to consulting organization McKinsey.

“No for a longer period will you have to decide on between going to your favored studio or streaming